With our brand, you can feel empowered and unstoppable, knowing that you belong in the fitness world exactly as you are.
About us
We aim to break down societal beauty standards and inspire confidence, encouraging individuals to embrace their unique selves while pursuing an active and healthy lifestyle.
From buttery-soft fabrics that move with your body to thoughtful designs that flatter and support, our activewear is made to make you feel incredible inside and out. Whether you're hitting the gym, practicing yoga, or simply running errands, our stylish and functional pieces will empower you to embrace your unique beauty and take on the world with a smile. Join our community of feel-good warriors and unlock your limitless potential. It's time to look amazing, feel amazing, and do amazing things.
Quality
We believe that quality is non-negotiable. Our commitment to quality starts with carefully selecting premium, eco-friendly materials that are durable, resilient, and perform exceptionally. We employ meticulous craftsmanship and rigorous quality control to ensure that every garment meets the highest standards.
Body-positivity
We believe that every body is beautiful and deserves to feel confident and comfortable in their own skin. Our inclusive sizing ranges and thoughtful designs are created to embrace and empower all body types. We are committed to fostering a community where everyone feels seen, valued, and encouraged to live their best, active lives.
Sustainability
We believe that the choices we make today shape the world we leave behind for future generations. That's why we are committed to making a positive impact on the environment through our sustainable practices. By using eco-friendly materials, reducing waste, and prioritizing ethical manufacturing processes, we strive to minimize our carbon footprint and conserve precious resources.
How it started
— and where we're going
2012
Brand Founded
Founded in 2012, our brand emerged with a mission to celebrate diversity and empower individuals of all shapes and sizes to feel confident and beautiful while pursuing their fitness journeys.
2014
Sustainable Focus
In 2014, our activewear brand made a groundbreaking decision to switch to sustainable materials, marking a pivotal moment in our commitment to reducing our environmental impact and paving the way for a greener future.
2019
Brand Expansion
In 2019, our brand experienced a significant expansion, reaching new heights and bringing our eco-conscious designs to even more individuals passionate about combining fashion, fitness, and sustainability.
2022
New Partnerships
In 2022, we embarked on exciting new partnerships, joining forces with like-minded organizations and individuals to amplify our collective efforts towards creating a more sustainable and conscious future.
2023 and Beyond
Timeline episode
As we venture into 2023 and beyond, we remain dedicated to pushing boundaries, innovating with eco-friendly materials, and inspiring a global movement towards a more sustainable and mindful approach to activewear.